Being a Distributor to the big consumer brands is not only about having the funds. There’s a lot more unearthing to do to understand the business of distribution.
When we started our distribution, we had the funds but NO experience at all in the FMCG business. We had to learn by doing. Making mistakes, some, expensive along the way, and learning from them.
Invest in understanding the business either as a prospective distributor or a new entrant from those who have been there and are ready to share.
That’s what to expect in this book. I make you an informed investor by sharing from my 7-year experience in the business