The predictions of the impact of the COVID-19 Pandemic on businesses and employees described here are apt!
What happens to entire classes of people who made average financial plans when faced with extended periods of very difficult economic times or decades of extended unemployment?Grant Cardone
Sounds familiar? So I thought.
Just a few months into the Pandemic and most businesses and employees are really struggling; in fact some businesses are yet to get the resume operations.
Average sure doesn’t cut it.
BOOK REVIEW: THE 10X RULE – THE ONLY DIFFERENCE BETWEEN SUCCESS AND FAILURE|| GRANT CARDONE|| JOHN WILEY & SONS INC|| 2011|| NEW JERSEY|| 254 PAGES
The book has 23 chapters and something I find rather interesting – a Glossary – where the author defines most of the terminologies used in the book to prevent misinterpretation and eliminate ambiguities. I thought it was noteworthy considering that I had not seen that in a while. I see more of Appendix and notes.
The book explains the different aspects of the 10X rule – the main concept being propagated throughout the book; what the 10X rule is all about, the mindset of a 10X adopter, the challenges to expect and how to manage them, and how the 10X rule differentiates between success and the Unsuccessful People.
So what is the 10X rule all about?
The 10X Rule is about what you have to think and do to get to a point 10 times more gratifying than you have ever imagined.GRANT CARDONE, 10X RULE
For those of us that have been winging it, here’s some clarity;
The 10X rule is about thinking and taking 10 times the actions you think is necessary to achieve your goals. This is necessary as most times things do not usually go as planned – either due to circumstances outside our control like the COVID-19 pandemic, a new government policy or sudden illness; we can only control one thing – our thoughts and actions and if we 10x them, we can either eliminate or totally reduce the impact of any of these unplanned situations on us.
The actions most people take are usually average levels of action which CANNOT withstand any unplanned variable. The author admonishes us to always 10x our actions to cover for any gaps that maybe out of our control to save us from losses and emotional distress.
A classic example is starting a business and estimating how many clients you will need to breakeven, even when you are conservative, most times you will find out that you require more calls, visits, emails, meetings, efforts and time than planned to get your clients and break-even.
The 10X rule doesn’t apply only to businesses but to all goals.
A personal example for me was when I decided to learn how to swim (my motivation was a trip to Mauritius), the swimming lessons recommended were only 10 which could easily have been between 2 – 4 months, but by the 4th lesson, I knew that if I really wanted to move from the shallow end to the deep end, I would need to invest more time and money in the process.
Then the rains started…
I ended up getting a personal swim coach alongside the group training, which meant I learnt faster but I still couldn’t do it alone and well by the 10th lesson! And ended up spending about 3 months of over 20 classes!
The author Grant Cardone, mentions 4 mistakes people make when setting out to achieve their goals. They are;
1. Mis-targeting by setting objectives that are too low and don’t allow for enough correct motivation.
2. Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target.
3. Spending too much time competing and not enough time dominating their sector.
4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal. (This for me is the truth!)
The author also shared on the side effects of adopting the 10X mentality as increased criticism and being perceived as ‘obsessive’. Obsessiveness, he claims is the best trait needed to stay consistent, persistent and committed to chasing your goals. For those who fear
He ends the book by sharing 32 traits of successful people for readers to adopt to give them that winning mentality and assure success.
Tosan’s take: I had my reservations as I read this book because I felt sometimes being aggressive and doing too much doesn’t work at least not for everybody; but as I read through the book, I could have sworn that Grant Cardone predicted the impact of COVID-19 on businesses and employees.
I am convinced that adopting the 10x mindset is the truth!
This book is loaded and spills so much truth that it hurts! I will recommend this book to every new business owner out there and anyone committed to achieving success.
Of course, you don’t have to take my word for it, just get your copy and make sure to read it over and over again!
In his words,
Can you guess where I decided to put this to test first?
My Content Creation & Social Media Management company – REDSKYS MEDIA.
I introduced 10X Packages to stretch myself and provide the best value for my clients.
I can’t wait to hear your feedback and also work with your businesses to dominate the social media space!