Fresh out the university after my Masters, I was called upon to manage a business. A business I had no idea about. Yes, I knew Milo and other Nestle products and even the popular jingles but not deep enough to understand the business side of it, not to talk of becoming a distributor.
Well, I was told the training I had from selling in my mother’s small store as a child was an advantage 😁, and also I was up for the challenge, so I opted in.
That’s how I started as the MD of RSL International Limited, an authorized distributor for Nestle Nigeria, that was 7 years ago.
We had to learn from our own experience. We had to learn from our own mistakes which were most times costly. We had to build our business from scratch whilst competing with business that were up 20 years old! It was tough! No need to mince words.
Life would have been a lot easier if we just had someone to show us the ropes; very unlikely because it was a very competitive space. What if? Just what if there was a book from an unbiased source – not the vendor, which would guide us on what we were expect, how soon we would break even, how to manage common challenges in the business without having to lose so much in the process?
This right here, is why I wrote the book.
Trust me, we would have gladly paid up to Five hundred thousand naira (N500,000) just to avert some of the losses we made from learning through our own experience because that amount is really just a teeny weeny fraction of our investment in the business.
I believe that someone out there needs this book. Help share this so it gets to the right people. Luckily, the book doesn’t cost anywhere near that range 😁.
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If you also want to start out on a smaller scale as a sub-distributor or wholesaler for Nestle or any of the other big consumer brands, you should read my eBook –
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